UI/UX Case Study
Vocal Talent 2024 Website
Project Overview
Jyu Concepts Vocal Talent is one of Singapore's most vibrant singing competitions, previously known as Jyu Gae Vocal Talent. For their 2024 season, they needed a rebranded digital experience that captured the energy of live performance while making it easier for users to engage, register, and follow competition updates.
Role
Lead Product Designer & Front-End Developer
Duration
4 weeks
Scope
Complete website redesign and rebuild
UX Research & Key Insights
Methods Used
Stakeholder interviews with event organizers
User feedback from previous event websites
Competitive analysis of other talent show websites
Heuristic evaluation of the old site
Key Insights
Users preferred minimal on-site registration; external Google Forms built more trust
Mobile traffic accounted for over 70% of past visits
Users were confused about audition dates and prize clarity in previous iterations
Research Impact on Design Decisions
The research findings directly influenced our design choices, leading to a mobile-first approach, simplified registration flow, and clearer information presentation throughout the site.
Design Process
Information Architecture
The website structure was organized into clear, logical sections:
Hero Section with Event Branding
About Our Competition
Event Information
Prize Structure
Competition Schedule
Sponsor Showcase
FAQ Section
Gallery
Contact Information