UI/UX Case Study
Vocal Talent 2024 Website
Project Overview
The "Vocal Talent 2024" website is a vibrant platform designed to promote a vocal talent competition. It aims to engage participants, showcase event information, and facilitate user registration while highlighting sponsors and event highlights. The primary objective was to create a visually appealing and user-friendly website to attract singers and music enthusiasts to the competition and needed a digital presence that would:
Attract high-quality participants
Communicate the competition's enhanced value proposition
Showcase the prestigious nature of the event
Maintain strong sponsor visibility
Facilitate easy registration and information access
Problem Statement
The key challenges identified for the website design included:
Creating a visually compelling platform that reflects the event's entertainment value
Balancing multiple stakeholder needs (participants, sponsors, and audience)
Clearly communicating complex competition information and rules
Managing the registration process effectively
Showcasing prizes and opportunities while maintaining professionalism
Research and Discovery
Competitive Analysis
Analysis of similar singing competition websites revealed several key opportunities:
Most competition websites lack visual appeal and engaging imagery
Information architecture often feels cluttered and overwhelming
Registration processes are typically complicated and unclear
Sponsor integration is often poorly handled
User Research
Key user needs identified:
Participants need clear information about prizes, rules, and schedules
Sponsors require prominent brand visibility
Audience members want to understand the event format and timeline
All users expect mobile-responsive design and easy navigation
Design Process
Information Architecture
The website structure was organized into clear, logical sections:
Hero Section with Event Branding
About Our Competition
Event Information
Prize Structure
Competition Schedule
Sponsor Showcase
FAQ Section
Gallery
Contact Information