UI/UX Case Study

Vocal Talent 2024 Website

Project Overview

Jyu Concepts Vocal Talent is one of Singapore's most vibrant singing competitions, previously known as Jyu Gae Vocal Talent. For their 2024 season, they needed a rebranded digital experience that captured the energy of live performance while making it easier for users to engage, register, and follow competition updates.

Role

Lead Product Designer & Front-End Developer

Role

Lead Product Designer & Front-End Developer

Role

Lead Product Designer & Front-End Developer

Duration

4 weeks

Duration

4 weeks

Duration

4 weeks

Scope

Complete website redesign and rebuild

Scope

Complete website redesign and rebuild

Scope

Complete website redesign and rebuild

UX Research & Key Insights

Methods Used

Stakeholder interviews with event organizers

Stakeholder interviews with event organizers

Stakeholder interviews with event organizers

User feedback from previous event websites

User feedback from previous event websites

User feedback from previous event websites

Competitive analysis of other talent show websites

Competitive analysis of other talent show websites

Competitive analysis of other talent show websites

Heuristic evaluation of the old site

Heuristic evaluation of the old site

Heuristic evaluation of the old site

Key Insights

Users preferred minimal on-site registration; external Google Forms built more trust

Users preferred minimal on-site registration; external Google Forms built more trust

Users preferred minimal on-site registration; external Google Forms built more trust

Mobile traffic accounted for over 70% of past visits

Mobile traffic accounted for over 70% of past visits

Mobile traffic accounted for over 70% of past visits

Users were confused about audition dates and prize clarity in previous iterations

Users were confused about audition dates and prize clarity in previous iterations

Users were confused about audition dates and prize clarity in previous iterations

Research Impact on Design Decisions

The research findings directly influenced our design choices, leading to a mobile-first approach, simplified registration flow, and clearer information presentation throughout the site.

The research findings directly influenced our design choices, leading to a mobile-first approach, simplified registration flow, and clearer information presentation throughout the site.

The research findings directly influenced our design choices, leading to a mobile-first approach, simplified registration flow, and clearer information presentation throughout the site.

Design Process

Information Architecture

The website structure was organized into clear, logical sections:

Hero Section with Event Branding

About Our Competition

Event Information

Prize Structure

Competition Schedule

Sponsor Showcase

FAQ Section

Gallery

Contact Information